A MIND OF USELESS INFORMATION… OR IS IT?
Good design doesn’t need to be complicated. Welcome to our mind of (not so) useless information where we share practical tips and insights you can actually use without the overwhelming jargon!
Design trends we’re loving…
... and the ones we're avoiding Design trends come and go. Some shape the future of branding, while others disappear almost as quickly as they...
Why businesses should volunteer with charities
What two days at the Chelsea Flower Show with the Army Benevolent Fund taught me Last week, I spent two days volunteering with the Army Benevolent...
What Is Brand Personality, Really?
Branding isn’t just about how something looks, it’s about how it feels. As designers, it’s easy to get caught up in colour palettes, typography and...
The art of typography and why it matters
... more than you think. Typography is one of those things you don’t really notice… until it’s bad. When it works, it feels effortless. When it...
Beyond the Caricature Craze of AI
Why a designer still matters... The recent ChatGPT caricature trend has been hard to miss. With a few clever prompts, businesses and individuals (me...
How to write a graphic design brief
... that designers will actually thank you for. If you’ve ever worked with a graphic design agency and thought “Why isn’t this quite what I had in...
The colour gap between digital and print
Ever noticed that colours can look different on screen compared to printed materials? It’s a common question we’re asked — and the reason usually...
Why website images don’t belong in print
Why you should always use high-resolution images for print and and why downloading images from a website is a huge mistake! When preparing artwork...
What makes a good magazine design?
We were recently asked a simple but interesting question: “What makes a good magazine?” It’s one of those questions that seems straightforward, but...