hrscreative began life in 1987 as Hill Rae Smith Associates from our previous location in London Bridge.

In 1990, we relocated just an hour away to Lewes, East Sussex where from our base in an old converted brewery, we spend our time creating and crafting beautifully designed identity, campaigns, promotional items and literature for our valued charity, health and retail clients. Check out our ‘Little Bit of History‘.

We are committed to meeting each new brief with imagination, creative flair and enthusiasm. A wide range of graphic design services are provided including branding, corporate literature and reports, advertising, direct mail, exhibitions and design for online. We are proud to have retained many of our clients from the first year of trading but we continue to grow our client base with organisations that require a professional creative design service without the London price tag.

What we do

A creative agency that works with the private sector, public sector and the third sector (charity, voluntary & not-for-profit). Our clients include UNISON, Diabetes UK, Royal College of Nursing, King’s College London, University of Bedfordshire and The Duke of Edinburgh’s International Awards.

hrscreative, headed by Clare Crouch, is based in the Star Brewery, a converted brewery in the heart of Lewes, just one hour from London. Now an arts centre, we are surrounded by businesses involved in the arts from illustrators to jewellery designers, guitar makers to architects. It’s a fascinating place to work.

How we work

As a creative design agency with considerable experience we know how to cut through the noise and make a positive difference to the groups that you represent. hrscreative understand how challenging it is to create a voice that stands out from the crowd and so we believe in keeping the message simple. A powerful and engaging statement needs to stand out.

Knowing how to reach out to multiple, often diverse audiences with one document, we create powerful and cost-effective communications that target people of diverse religions, ages, backgrounds and cultures including donors, trusts, stakeholders and staff.

Our approach

When designing, we can be funny and light-hearted, honest and heartfelt or astutely commercially driven to generate response. We create documents that are informative, call for action, raise awareness, ask for donations or reach out to those in need, creating awareness of a vital and much needed service.

Need to write to us?

Star Brewery, Castle Ditch Lane, Lewes, East Sussex BN7 1YJ

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Occasionally we send our newsletters, we don’t bombard you with emails and we certainly NEVER share your details with anyone. Sign up here.

Clare Crouch

Clare Crouch

hrscreative is a member of Lewes Chamber of Commerce.

ABF The Soldiers' Charity


In September 2023 Clare will be trekking over the Pyrenees, reaching an ascent of 2550m, following the escape route used by Jewish refugees and allied servicemen during WW2 for ABF, The Soldiers’ Charity. 

If you’re able to make a donation, no matter how small, it would be greatly appreciated.

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