The art of typography and why it matters

The art of typography and why it matters

… more than you think. Typography is one of those things you don’t really notice… until it’s bad. When it works, it feels effortless. When it doesn’t, it can completely ruin a design faster than a dodgy Comic Sans logo on a law firm’s website. Typography isn’t...
Beyond the Caricature Craze of AI

Beyond the Caricature Craze of AI

Why a designer still matters… The recent ChatGPT caricature trend has been hard to miss. With a few clever prompts, businesses and individuals (me included) have been turning themselves into cartoons, mascots and playful brand avatars in seconds. It’s fun, fast...
How to write a graphic design brief

How to write a graphic design brief

… that designers will actually thank you for.  If you’ve ever worked with a graphic design agency and thought “Why isn’t this quite what I had in mind?” chances are the brief played a part. A good design brief doesn’t need to be long or complicated. It just...
The colour gap between digital and print

The colour gap between digital and print

Ever noticed that colours can look different on screen compared to printed materials? It’s a common question we’re asked — and the reason usually comes down to RGB vs CMYK. RGB (Red, Green, Blue) This colour mode is used for all digital screens, including websites,...
Why website images don’t belong in print

Why website images don’t belong in print

Why you should always use high-resolution images for print and and why downloading images from a website is a huge mistake! When preparing artwork for print, image quality is critical. Yet one of the most common errors businesses make is using images downloaded...