Before you send it to your designer…

Before you send it to your designer…

There’s a moment in every designer’s life when a client says: “We’re just putting together a little newsletter.” And you know, deep down, that it’s going to be 24 pages, 17 contributors, 43 photographs, three infographics, a foreword from the CEO, an interview that’s...
Design trends we’re loving…

Design trends we’re loving…

… and the ones we’re avoiding Design trends come and go. Some shape the future of branding, while others disappear almost as quickly as they arrive. As designers, it’s important to stay up to date with what’s new, but it’s equally...
What Is Brand Personality, Really?

What Is Brand Personality, Really?

Branding isn’t just about how something looks, it’s about how it feels. As designers, it’s easy to get caught up in colour palettes, typography and grid layouts. But the brands people actually remember aren’t just visually consistent, they’re emotionally distinctive....
The art of typography and why it matters

The art of typography and why it matters

… more than you think. Typography is one of those things you don’t really notice… until it’s bad. When it works, it feels effortless. When it doesn’t, it can completely ruin a design faster than a dodgy Comic Sans logo on a law firm’s website. Typography isn’t...
How to write a graphic design brief

How to write a graphic design brief

… that designers will actually thank you for.  If you’ve ever worked with a graphic design agency and thought “Why isn’t this quite what I had in mind?” chances are the brief played a part. A good design brief doesn’t need to be long or complicated. It just...
The colour gap between digital and print

The colour gap between digital and print

Ever noticed that colours can look different on screen compared to printed materials? It’s a common question we’re asked — and the reason usually comes down to RGB vs CMYK. RGB (Red, Green, Blue) This colour mode is used for all digital screens, including websites,...