Design trends we’re loving…

Design trends we’re loving…

… and the ones we’re avoiding Design trends come and go. Some shape the future of branding, while others disappear almost as quickly as they arrive. As designers, it’s important to stay up to date with what’s new, but it’s equally...
What Is Brand Personality, Really?

What Is Brand Personality, Really?

Branding isn’t just about how something looks, it’s about how it feels. As designers, it’s easy to get caught up in colour palettes, typography and grid layouts. But the brands people actually remember aren’t just visually consistent, they’re emotionally distinctive....
The art of typography and why it matters

The art of typography and why it matters

… more than you think. Typography is one of those things you don’t really notice… until it’s bad. When it works, it feels effortless. When it doesn’t, it can completely ruin a design faster than a dodgy Comic Sans logo on a law firm’s website. Typography isn’t...