Charity Rebranding and Website
AYPH works to understand and meet the particular health and wellbeing needs of 10-25 year olds. Their mission is all young people to have the best possible health and equal access to high quality youth friendly services.
hrscreative have been working with AYPH for over ten years; most recently on a rebrand creating a new look and feel for the charity, its website and its publications.
From the outset we worked in a collaborative way to agree our new look. Bringing together people who understand the charity, including trustees, staff and young people were part of the decision making process to generate ideas and agree the new brand.
The logo kept the organisations existing corporate colours, we also created a new secondary colour palette, to support the theme of Advancing, Analysing, Amplifying and Advocating young people’s health. Young people are at the heart of all that AYPH do and so they are also the heart of the logo. As well as highlighting how important young people are to AYPH’s work the green circle reflects their holistic view of health.
“Clare at hrscreative is fantastic to work with.
“She understands the importance of design to us and works like part of the team to deliver the products and tools which are so important to our charities mission.”