Diabetes UK are leading the fight against the UK’s biggest and growing health crisis. They campaign for and support everyone affected by diabetes, and fund research that will one day lead to a cure. Their vision is a world where diabetes can do no harm.
hrscreative worked closely with Diabetes UK to refresh their Core Guides.
Our brief was to update their suite of literature, including brochures, booklets, leaflets and postcards, bringing them in line with a recent brand refresh. This was achieved by using a strong colour palette, clean typography and a mixture of branded illustrations and photography. The guides are available, free of charge, to anyone affected with Diabetes, whether in-person or as a family member.
Other projects completed for Diabetes UK have included branding of their annual professional conference, regional reports, fundraising materials and social media campaigns.
“We’re really pleased with all the work hrscreative has done to help us rebrand and redesign many of our core information products. Clare is always professional, flexible to our evolving needs and timelines and quick to help us find ways to solve problems and reduce costs. Our products get great feedback from users and we’re excited to keep working with Clare in the future.”