social action for health
Branding, Our Genes Our Health
Social Action for Health is an East London based charity which engages with local people, affected by health disadvantages and inequalities, supporting communities to identify and build on their strengths.
British Bangladeshi and Pakistani people have some of the highest rates of heart disease, diabetes, and poor health in the UK. A research study (Genes & Health) led by Queen Mary University of London, was set up to help find out more and fight against these and other major diseases affecting the population.
hrscreative were commissioned to create a brand and information pack to help Social Action for Health in this community outreach programme. The key aim was to develop materials which would reassure and encourage members of the Pakistani and Bangladeshi populations to participate in donating DNA samples for this national scale study, bearing in mind that English is not always the first language.
Project included: Branding, banners, leaflets, infographics, illustrations and stationery.
“Thank you so much for your endless patience with all the millions of ‘little tweaks’ and for seeing us through the whole process. I will certainly be back to you if any further work of this nature comes along.”