How to write a graphic design brief

How to write a graphic design brief

… that designers will actually thank you for.  If you’ve ever worked with a graphic design agency and thought “Why isn’t this quite what I had in mind?” chances are the brief played a part. A good design brief doesn’t need to be long or complicated. It just...
The colour gap between digital and print

The colour gap between digital and print

Ever noticed that colours can look different on screen compared to printed materials? It’s a common question we’re asked — and the reason usually comes down to RGB vs CMYK. RGB (Red, Green, Blue) This colour mode is used for all digital screens, including websites,...
Why website images don’t belong in print

Why website images don’t belong in print

Why you should always use high-resolution images for print and and why downloading images from a website is a huge mistake! When preparing artwork for print, image quality is critical. Yet one of the most common errors businesses make is using images downloaded...
What makes a good magazine design?

What makes a good magazine design?

We were recently asked a simple but interesting question: “What makes a good magazine?” It’s one of those questions that seems straightforward, but the more you think about it, the more layers there are. A lot of the answers come down to common sense, and many apply...
Good vs Effective: What Makes a Website Work?

Good vs Effective: What Makes a Website Work?

A good website can look smart. An effective website actually works. Design matters, of course, but a website shouldn’t be judged on appearance alone. To be effective, it needs to be easy to use, built around real people, and designed to meet their needs quickly and...