How to write a graphic design brief

How to write a graphic design brief

… that designers will actually thank you for.  If you’ve ever worked with a graphic design agency and thought “Why isn’t this quite what I had in mind?” chances are the brief played a part. A good design brief doesn’t need to be long or complicated. It just...
Good vs Effective: What Makes a Website Work?

Good vs Effective: What Makes a Website Work?

A good website can look smart. An effective website actually works. Design matters, of course, but a website shouldn’t be judged on appearance alone. To be effective, it needs to be easy to use, built around real people, and designed to meet their needs quickly and...